Have a peek at a few
samples from my portfolio.
Gayle Leonard
Words & Websites

copywriter kansas city missouri

Fresh

Web Design & Development: From outdated and tired to the winner's circle within months. This completely redesigned website grabbed "Best Chapter Website" at the national organization's 2008 Excellence Awards. View it live at www.smpskc.org

Relevant

Print Advertising: Suffering from green fatigue? Sustainability as a marketin/g distinction has been overused, mis-used, cliched and diluted...yet still important. How, then, to make it fresh and relevant? Like this.

Fun

Poster: A cheeky approach for a UK audience. Sense of humor (humour in Britspeak) makes the message memorable. Not to mention the always-effective self-enrichment motivator. Bloody good job.

Winning

Submission for Award: The situation: write an entry package for a competitive national award, pitting this sewer tunnel against any number of more glamorous entries. The outcome? The sewer wins, with this knockout entry.

Precise

Print Advertising: Details win the day, in construction and creative. I developed the concept, took the photo and wrote the copy. That single-mindedness produces creative precision that hits your market dead-on, as this ad does.

Emotive

Employee Recruitment Collateral: A Recruiting tool that oozes with emotionally-driven, motivating, persuasive copy. This piece was so effective it sparked a full international recruiting campaign across a large corporation.

Exact

Marketing Brochure: A common mistake in promoting award wins? Over-touting the win instead of selling the qualities that enabled the win. Not in this well-conceived brochure. (Double-good! I also wrote the winning entry package; contact me if you'd like to see a copy.)