An incomplete Resume.
(I learn something every day.)
Gayle Leonard
Words & Websites

2004 - Present, Marketing Communications Specialist,
Black & Veatch, Kansas City, MO

Planning, strategy, project management, creative concepts and copy for a variety of global communications initiatives. Work encompasses external and internal audiences and includes creative concepts and copy for advertising, sales collateral, intra- and internet communications, proposals, public and community relations, media and publicity efforts, staff recruitment initiatives and project award entries. Write for and work with alot of engineers. Still making coffee.

2003 - 2004 Copywriter/Project Coordinator,
Forrest T. Jones & Co., Kansas City, MO

Conceived, wrote and managed a wide variety of marketing communications for insurance products and services, including direct mail marketing, sales collateral, editorial articles, print advertising, presentations and publicity. Managed all aspects of marketing communications projects from inception through assessment. Sold unnecessary products to unsuspecting consumers. Made coffee.

1990 - 2003 Freelance Copywriter and Marketing Consultant

Specialization in print, collateral, direct mail marketing, seminar marketing and sales promotion. Made coffee.
Clients Included: Pryor Resources/Fred Pryor Seminars, Shawnee Mission, KS; Schumacher Publishing, Santa Monica, CA; Fortis Benefits, Kansas City, MO; Sosland Publishing Co., Kansas City, MO; Boardroom Publishing, New York, NY. Worked in leisurewear without makeup. Made coffee.

1985 - 1990 Marketing Director,
Sosland Publishing Company, Kansas City, MO

Responsible for all marketing strategy and communications for publisher of 5 business trade magazines, including budgeting, circulation, sales promotion and corporate communications; conceived, wrote copy and directed production for advertising, direct mail, publicity and sales collateral. Toured a McDonald's bun bakery and flour mill. Made coffee.

1983 - 1984 Marketing Manager,
Crain’s Chicago Business, Chicago, IL

Directed and managed advertising sales promotion, special events, circulation promotion and marketing; Conceived and wrote copy for a varied range of marketing communications including radio advertising, direct mail, display advertising, sales materials, outdoor advertising and research. Spent 50% of lunch hours blowing 70% of paycheck on Chicago's Magnificent Mile. Made coffee.

1982 - 1983 Promotion Manager,
Communication Channels, Inc. Atlanta, GA

Developed creative concept and copy for promotion of business and consumer magazines; designed layout and directed production for direct mail and promotional literature. Directed CCI corporate public relations. Implemented aggressive driving tactics for vicious commuter traffic. Made coffee.

1980 - 1981 Promotion Manager,
Geyer-McAllister Publications, New York, NY

Managed promotional activities for 6 business publications, including planning, creative and implementation for advertising and promotional campaigns. Attended the International Toy Fair, twice. Made coffee.

1979 - 1980 Graphic Artist,
J. P. Bell Printing Co., Lynchburg, VA

Worked with clients in specialized areas of art production including layout and design. Prepared paste-ups with real paper, wax, technical pens and exacto knives. Made coffee.