The 3 hidden traits of top-performing copywriters.
Gayle Leonard
Words & Websites

copywriter kansas city missouri

It's easy to establish credentials.

You can quickly determine that I'm qualified by perusing my resume. But you want better than merely "qualified", right? To find a really great writer that can achieve your goals, you'll need to know more. For starters, consider these three less definable qualities.

1. Does the writer relate well to all kinds of people?

Good marketing writers tend to be perpetual students in the school of humanity. I estimate that in my adult life I have personally met and conversed with more than 9,000 diverse people. By diverse, I mean people like tattooed rockers, Moms at soccer, Quaker teachers, southern preachers, studious engineers, volunteers, box store greeters, politicians, magicians, butchers, bakers, yes, even a candlestick maker.
This helps me put myself into your customers’ heads, understand their drivers and precisely identify what they want and what motivates them.

2. It's not only about writing; it's also about reading.

Good writers are hyperactive readers. From great novels to graffiti, I estimate that I have read 20 million words in just about every format, style and media imaginable. And that’s a conservative estimate.
Your needs are unique, and so are the people you need to reach. I have a wide range of reference to adapt writing style, voice, diction and flow to embrace your audience and get the results you want.

3. Is the writer capable of visual thinking?

One of the rarities in the creative jungle is the Writer/Designer. You won't come across many writers who design and designers who write, and do both very well. I am a Writer/Designer, with a BFA degree and decades of writing experience. (I take decent photos, too!) I relate to and have worked well with numerous talented designers in my career. This ensures I can help you achieve a cohesive approach that syncs visual concepts with content and message and avoids the all-too-common impact imbalance between design and content. And that's important--it means you won't end up with beautiful marketing that doesn't work, or a strong message that gets overlooked.